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Contact - Chris Morren, President
You can see this strategy at work in this ad for Buckley's Cough Syrup. This is one way of overcoming the objection before it's too late. Another example : If you were a real estate agent selling a home beside a railway track, the best time to show it is when the train is scheduled to come by. Chances are the train isn't as loud as people think. And, it establishes trust !